Security Corner Blog

In today’s competitive housing market, finding the perfect rental can feel like a full-time job. Unfortunately, scammers are taking advantage of this urgency by posting fake listings or pretending to be landlords to collect deposits on properties that don’t exist or aren’t theirs to rent.

Don’t fall for it. Here’s how to protect yourself and make sure your next rental is legitimate.

1. Search Listings on Trusted Platforms Only

Rental scams are becoming more common, but you can protect yourself by being cautious and conducting thorough research. If something feels off, take your time to verify all the details and trust your instincts. It's better to miss out on a potential deal than to lose your money.

Stick to well-known rental websites like Zillow, Apartments.com, or Realtor.com. Be cautious with listings found on social media or classifieds like Craigslist, especially if the price seems too good to be true.

2. Reverse Image Search the Photos

Scammers frequently steal photos from legitimate listings. To check if the images have been used elsewhere or are associated with a different address, you can perform a reverse image search using Google Images. If the photos appear on other websites or are connected to a different location, it's likely a scam.

3. Visit the Property in Person

Never rent a home you haven’t seen with your own eyes. Scammers will often give excuses like being out of town or unable to show the property. If they insist on a deposit before you’ve toured the home, walk away.

4. Don’t Wire Money or Pay in Gift Cards

Legitimate landlords won’t ask you to wire money or pay with gift cards. Use secure and trackable payment methods—preferably after a signed lease agreement.

5. Verify the Landlord’s Identity

Ask for ID and proof of ownership or property management. You can also search public property records to ensure the person you’re dealing with is authorized to rent the property.

6. Check for Red Flags in the Listing

Watch out for:

1. Unusually low rent for the area

2. Poor grammar or vague descriptions

3. High-pressure tactics (“Many people are interested—send a deposit today!”)

4. Refusal to meet in person or provide a lease

7. Use a Lease Agreement

Make sure everything is in writing. A real lease outlines terms, conditions, and obligations for both you and the landlord. If they’re avoiding documentation, it’s a sign to back out.

8. Compare Prices in the Area

Scammers often lure renters with unbelievably low prices. Compare the listing with similar properties in the neighborhood to see if the rent aligns with the market. A deeply discounted rate should be a red flag.

9. Ask for a Virtual Tour (if you can’t visit in person)

If you’re relocating or unable to visit in person, request a live video walkthrough via Zoom or FaceTime. Be cautious of pre-recorded videos, which could be stolen from legitimate listings.

10. Read Reviews and Check Management Companies

If the property is managed by a company or listed in a large complex, check reviews online. Look for consistent complaints, especially about suspicious lease practices or bait-and-switch tactics.

11. Watch Out for “Application Fees” Before You Tour

Some scammers will ask for an application fee before letting you view the property. Legitimate landlords usually wait until after the tour, or at least clearly outline what the fee covers and provide receipts.

12. Get Everything in Writing (Even Texts & Emails)

Document all interactions. Save emails, texts, and any communication related to the rental. This can help protect you if you need to file a report or dispute charges later.

13. Use a Verified Rental Agent or Broker

Especially in high-demand areas, it can help to use a certified agent. They often have access to real, vetted listings and know how to avoid scams. Just be sure the agent is licensed in your state.

14. Know Where to Report Rental Scams

If something feels off—even if you can’t pinpoint what—it probably is. Pressure tactics, unusual communication hours, or overly friendly messages from someone you just met online are all worth noting. You can report scams to:

1. The FTC (Federal Trade Commission)

2. State or local consumer protection agency

3. The platform where the listing appeared (Zillow, Craigslist, etc.)

4. The Better Business Bureau is a fake company if a phony company is involved

Stay Vigilant, Stay Safe

Rental scams are on the rise, but by being cautious and doing a little research, you can avoid falling victim. When in doubt, take your time, verify everything, and trust your gut. It’s better to lose a potential deal than to lose your money.

Article content is provided for information purposes only.